You have a brilliant product. You have a solid business model. You have the numbers. You walk into the investor meeting (or the client boardroom). You open your laptop. You project a slide with 15 bullet points, a blurry screenshot, and the default "Calibri" font. The energy in the room dies instantly. Your audience isn't listening to you; they are reading your slides. And they are... https://charuwriterlance.com/branding/