Marketing without data is like driving with your eyes closed,” says Dan Zarrella.With the rise of technology and the internet, businesses and marketers don't suffer from data shortages. The volume of data is continuously increasing, and so is the demand for advanced analytical tools. If you are thinking of improving your marketing strategy with data-driven insights, this is the right ... https://www.justoconsulting.com/blogs/how-to-use-analytics-to-improve-your-marketing-strategy