“We started to Focus on our packaging, and we recognized that we needed to make something that wasn’t about becoming poured, but which could be consumed the way bottle water was,” Swanson stated. “We created an ergonomic bundle that consumers would want to drink out of, and released in 2016.” https://gabletop.business.blog/2025/02/25/water-in-carton-gable-top-paks-sustainable-revolution-unveiled/