To apply cologne for men effectively, start by spraying it on pulse points—such as your wrists, neck, and behind your ears—where body heat helps to diffuse the scent. Apply it after showering to lock in the fragrance, and avoid rubbing your wrists together, as this can alter the scent. Shop our selection of colognes and subscribe to our newsletter for more fragrance tips! https://fragrancedealz.com/collections/mens-collection